Optiml ("Optiml", "we", "us", or "our") provides online software for personalised lifetime tax and estate planning for UK households. WE DO NOT PROVIDE REGULATED FINANCIAL OR INVESTMENT ADVICE.

Optiml respects your concerns about privacy and takes the protection of personal information very seriously. We comply with the UK General Data Protection Regulation (UK GDPR), the Data Protection Act 2018, and the Privacy and Electronic Communications Regulations (PECR). We are registered with the UK Information Commissioner's Office (ICO) and our staff are trained on our privacy policies and practices. Unless compelled to do so by law, or where we sell part of our business, Optiml will never sell your personal information or use it for purposes not described in this policy.

What personal information may be collected?

Personal information is any information that identifies you or by which your identity may be deduced. Depending on which Optiml services you use, we may collect:

• Your name
• Date of birth
• Email address
• Telephone number (mobile and/or landline)
• Information about your pensions, ISAs, GIAs, properties, and other retirement planning information

How we use your information

We will use your information to manage your use of any Optiml's services. We will also use your information in order to monitor and improve our existing services and to develop new services. We may also use your information to conduct research and to develop statistics about our services. Though we may disclose or sell that research and those statistics to third parties, any information which can identify individuals will first be completely removed.

Most of the information which we collect is provided by you. You input the information in the course of creating your profile when using Optiml's services. Below are some details about additional ways in which Optiml may collect information about you and use that information in connection with the services it offers:

Use of AI Chatbot and Your Financial Data

Optiml has an AI-powered chatbot feature that enables you to ask questions about your personalized financial plan. This feature uses retrieval-augmented generation (RAG) technology powered by Google's Gemini 2.5 Flash API to generate responses.

To safeguard your privacy:

By using the AI chatbot, you acknowledge and consent to the temporary processing of your anonymized financial plan data for the purpose of generating helpful and relevant answers. This feature is optional and designed to enhance the clarity and value of your financial planning experience with Optiml.

How do we share your information

Optiml uses third party service providers to provide some of its services. As a result, we may need to share your personal information with those service providers or have them collect that information from you. Those service providers can only use your information to perform services for Optiml, and Optiml always requires its service providers to take all the same precautions as we do to keep your information safe and secure.

As mentioned above, your information will also be used to help develop research and statistics which we will share with third parties, but we will always ensure that no information that identifies an individual is included in those research and statistics.

Security of Information

Optiml employs industry recognized security safeguards to protect any personal information provided to us from loss, misuse and unauthorized alteration. We protect all information stored on our servers from unauthorized access using commercially available computer security products (e.g. firewalls), as well as carefully developed security procedures and practices.

Although Optiml takes reasonable and prudent measures to protect our computer systems and any personal information that we have collected from unauthorized use, access, disclosure, misuse, alteration or destruction, no security measures can provide absolute protection. As such, we cannot guarantee the security of your personal information, and are not responsible for unauthorized use, access, disclosure, misuse, alteration or destruction of your personal information.

Optiml relies on industry leading professionals to support our services, and we enter into detailed agreements with each of them. The agreements oblige those professionals to protect your personal information at least as well as Optiml does.

Accessing and Updating Personal Information

You have the right to request and review any of the information we may currently have about you. You may update your personal information that has been provided to us or request that we delete it. We will take reasonable steps to ensure that any updates and instructions that you provide are processed in a timely and complete manner.

Retention of Personal Information

Financial and other information received by Optiml will be retained for as long as required by applicable legal requirements, by contractual commitments, or for a period of seven years from the date the information was last used, whichever is longer.

Privacy Policy Updates

This Privacy Policy may be updated from time to time. We reserve the right to change our privacy information practices and to apply the changed practices to all information we have about you. By using our services, you agree to be bound by the terms of the most up-to-date version of the Privacy Policy located on the website at any given time.

Contacting Optiml

If you have any questions or concerns about Optiml's privacy practices, or about the personal information which you have provided to us, please contact our Data Protection Lead by email at privacy@optimlplan.com.

You also have the right to lodge a complaint with the UK Information Commissioner's Office (ICO) at ico.org.uk.

Optiml will respond to your enquiry in a timely and complete manner.